Article DetailsDavid Deutsch - Head of SEM at Fortune Cookie Ltd. |
| Date Added: June 17, 2010 05:00:00 PM |
| Author: Charile Mcmanice |
| Category: Internet: Web Design and Development |
| Fortune Cookie Ltd is a high end Web design and build company. They offer incredible flash programming, accessibility, usability, interface and technical design and build services. They are also a Premium Episerver provider. Anyone at Fortune Cookie can be considered a Web specialist. As a company they deliver incredibly well-designed,
well-built websites that consumers can easily access and use. With the addition of David Deutsch to the company, Fortune Cookie has made it's leap in to realm of SEM. Now they offer sites that are pre-optimised for search engines. This allows the team to save weeks of developement work and money which they can forward directly on to clients. So what will the SEO team do if all of Fortune Cookies' client web sites are already well SEOed for search engines by the time they are ready? Answer: The free time allows the SEO team to focus on universal search methods that will boost traffic to client's websites far beyond what traditional SEO methods can deliver. For Example: The 1st position onGoogle is usually capable of driving a maximum of 49% of people to click on that link (for Non brand keywords). Most of the time the 1st position will only deliver a 30% click through rate. Our advanced methods involve getting other listings on the same results page to increase the likelyhood of more people clicking through to our clients' sites. Exactly HOW we do this is a trade secret, but it is safe to say that Fortune Cookie has now become the industry leader in advanced SEO methods. |
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