Article DetailsLawn Signs and Window Decals and the Smaller Alarm Dealers |
| Date Added: March 31, 2010 05:00:00 PM |
| Author: Mr. Decal |
| Category: Business: Marketing and Advertising |
| The yard security sign is the best advertisement for the homeowner, because the sign communicates to a potential burglar that this house is protected. Since most criminals are opportunistic and will gravitate to the path of least resistance. These home thieves’ will not attempt a B&E because of the security devices in situ in a home. Most burglars’ do not want to be caught they will move on to a home that does not have a security system.
The yard security sign is not only a good thing for the homeowner, but is also a great advertising tool for the security installer or dealer. Security dealers and installers, who sell and install burglar alarms for homes and businesses, populate the security alarm industry. The vast majority of these security dealers are the one to five person companies, who sell and install the burglar alarms. The average person would believe the alarm industry is dominated by companies like ADT, Broadview the behemoths of the industry. It is true companies like these do sell a large portion of the burglar alarms installed, but the smaller dealers as a group sell and install many more security systems than these industry giants. The large security companies have the advertising dollars to keep their brands before us very effectively. These large burglar alarm companies also are able to purchase products to advertise their brand at much reduced rates, because of their purchasing power. One area where the large companies are able to throw their weight around is the purchasing of their lawn signs and decals. The security alarm industry the employing of lawn sign and window decals are one of the major ways large and small companies keep their brand name in the consumer’s conscience. The advantage the large companies have is they also have the funds to us mass media outlets to advertise their brand name. The small alarm dealers do not have this luxury. It has been the practice of many small alarm dealers to use nothing but a yellow page ad, and forgo the lawn sign and decals or use the generic versions of the signs and decals. Because the small dealer is not able to advertise on the broadcast media outlets, the yard signs and window decals become very important. In fact, the lawn sign and decals are the only cost effective advertisement the small dealer should be using brand their company name. The reason the small alarm dealer has put the purchasing of yard signs and window decals on the back burner are because of cost. The smaller alarm dealers normally would purchase 125-250 lawn sign and from 500-1,000 window decals. Because of the smaller quantity purchases, the smaller dealer would pay a premium for the purchase of the yard signs and window decals. I also have a small business and I am always paying a premium for inessential purchases such as health insurance, advertising rates, collateral products and numerous other purchases. I believe the small companies need a break and for the small security dealer who purchases a small quantity of yard signs and window deals The Decal Factory® has the answer. We will by limiting color options to the common colors, fire red, ultra blue, and black used in the security industry combined with common shapes and size of 9” X 9” octagons, badges, square, and diamond. Then by pooling together all the smaller dealers, we will combine their purchases thereby lowering our cost and pass the saving onto the individual dealers. This strategy will substantially lower the cost of the security lawn signs to level of saving that the large security alarm companies enjoy. I invite the smaller security dealers and installers to use your large combined numbers to lower your lawn sign cost. |
|
|
